WHY !F LAB?
WHY NOW?
What makes us unique is that we have developed our own methodology and work process, the WHAT-!F-IT-process. !F Lab seeks to merge complementary elements of idea development in design and storytelling into an original process, placing the user firmly at the control panel. Moreover, we go beyond inspirational talks, we “make” with you. The emphasis is on learning through practical experimentation and the freedom to explore ideas unhindered by prior bias or assumption.