In collaboration with Simon Gysel and Simin Häcki I did create a stand at the wood fare 2010 in Basel for Roser, a swiss company specialized in wooden veneer products.
The products of Roser such as inlay made a development through technical innovations, so there were shown prototypes such as 3d inlay. To implement the new products, Roser needs to directly inform the clients. Therefore the stand is kept simple and the focus lays onto the new veneer products. Above the stand well known trees are formed to an abstract chandelier, gaining attraction from far away and letting their woods shine in a new light.
