David E. Weed designs and builds interactive artworks that utilize words and symbols to convey information and meaning. Branding aesthetics, specifically color coding, typography, and layout, improve communication, organization, and understanding. The foundation of his work is in semiotics and symbolic interactionism. His ideas range from philosophical inquiries to social or political issues. The work includes surface-level components, such as toggle switches, push buttons, and control knobs that encourage social interaction and connection as users communicate, collaborate and share their experiences.